In the music industry, a 360 Deal is known as the worst deal an artist can get. It is a business relationship between an artist and a music industry company. The company agrees to provide financial support for the artist, including direct advances as well as funds for marketing, promotion and touring. The artist agrees to give the company a percentage of all of their income, including sales of recorded music, live performances,ringtones, clothing and any other income.
Motown in the late 60s, was the pioneer of a 360° deal. They owned your likeness, your touring, publishing, record royalties, told you what to wear, told you how to walk … Sooner or later the artist said, ‘I’m not going to go on the road for 200 shows because you tell me so. I’m an artist! Eventually all these artists left.